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air jordan 1 low og white 2015

> Glossary > Segmentation

Segmentation refers to the act of segmenting data according to your company’s needs in order to refine your analyses based on a defined context, using a tool for cross-calculating analyses. The purpose of segmentation is to better understand your visitors , and to obtain actionable data in order to improve your website or mobile app. In concrete terms, a segment enables you to filter your analyses based on certain elements (single or combined). Segmentation can be done on elements related to a visit , as well as on elements related to multiple visits during a studied period. In the latter case, we refer to this segmentation as “visitor segmentation”.

visitors

A few examples of possible segments:

AT Internet’s Analytics Suite makes standard segmentation possible (on Level 2 sites, and on all analyses available in the menus), and also offers an advanced segmentation module containing a tool for cross-calculating your analyses, enabling you to refine your reports, as well as pre-calculated segments involving specific elements of your analyses.

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Extract and exploit your “big analytics data” to feed your data lake, machine learning and advanced analytics projects.

Make quicker and smarter decisions, without sifting through mountains of data! Use easy-to-understand reports that are jargon-free and tailored to your business.

Get rich mobile analytics, in-app, app store and benchmark data. Track mobile user engagement and retention over time.

Our focus is on Culture Building and Social Spaces.

Relative develops strategic design to bring the physical world and cultural experiences to life. We work with

thought leaders to create the necessary frameworks and design to shape future focused places, in response

to the evolving needs of people in cities. Our work aims to enrich the everyday and to create positive impact.

We translate qualitative research into strategies that drive design mediums, collaborating with project teams

through to built result. Our work is centred around Social Spaces – creating experiences around which people

gather and interact. This is key to creating value and activating communities around work, food, retail, residential

living and public realm.

Our focus is on Culture Building and Social Spaces.

Relative develops strategic design to bring the physical world and cultural experiences to life. We work with

thought leaders to create the necessary frameworks and design to shape future focused places, in response

to the evolving needs of people in cities. Our work aims to enrich the everyday and to create positive impact.

We translate qualitative research into strategies that drive design mediums, collaborating with project teams

through to built result. Our work is centred around Social Spaces – creating experiences around which people

gather and interact. This is key to creating value and activating communities around work, food, retail, residential

living and public realm.

80Collins

Relative undertook a RD process leading to concepts for podium activation through ‘third spaces’, retail, hospitality

and vertical connectivity to engage internal and external knowledge communities. This encompassed shared spaces and

coworking experiences that will anchor the cultural component within the 80 Collins mixed use precinct.

In collaboration with —

Design: Foolscap Studio | Architect : Woods Bagot, UN Studio

Barangaroo South

Development of a place activation and design strategy for the Barangaroo South precinct. Programming and a

series of visioning concepts led to the design of a semi-permanent, sustainable waterfront architecture. This

framed the dynamic public realm, food, retail, event spaces and public art experiences to provide a starting point

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